Make every scan a more useful operating signal.
Trace is an Argus-developed QR intelligence product for teams that need editable QR destinations, privacy-conscious scan activity, campaign context, and a clear place to review what happened after a physical touchpoint.
QR programs that stay editable, measurable, and operationally legible.
Trace connects physical placement to a managed digital destination. It is designed for teams that need more than a generated code: a controlled destination, campaign context, scan reporting, and a durable record of the work around it.
Dynamic QR destinations
Create a code once, then safely update its destination, placement context, and campaign association as the operating need changes.
Campaign intelligence
Organize QR activity by campaign and UTM context so scans can be reviewed as part of a broader operating question.
Privacy-conscious analytics
Review aggregate scan patterns and coarse location context without positioning raw personal data as the product.
Scan activity becomes easier to act on when it has context.
Trace is not presented as a promise of attribution certainty. It is a practical operating layer: codes, destinations, campaign organization, optional routing, branded experiences, and reviewable analytics—configured around how a team actually uses a physical-to-digital touchpoint.